The Sager Method
"Corinna is extremely perceptive, which lends itself to being an extremely effective communicator, director and coach.”
Jeanne Boisineau, Casting Director
What is the Sager Method?
The Sager Method was developed over decades of my experience working with executives, managers, international teams and students in all areas of communication: corporate communication, videos, events, marketing, sales, training, documentary films and teaching graduate students.
The essence of the method is based on the individual need of the speaker. Speaking in public is “Public Speaking”. We all speak. But often, when it’s important, personal or external barriers take over and prevent us from being understood.
The Sager Method reframes the focus on the audience – away from the speaker – and clarifies each speaker’s goals.
Each time we speak, we want our audience to understand what we’re saying. After all, there is a reason we’re speaking. We expect a certain outcome. Working through the 5 step process allows anyone, experienced or inexperienced, young or old, introvert or extrovert, to find their voice, be understood and leave an impact.
BE UNDERSTOOD
Communicate . Create . Connect
Are you able to effectively:
Explain ideas,
Build relationships,
Inspire others,
Communicate confidence,
Demonstrate your abilities in real-world situations?
If you do, you will be remembered..
That’s the value of excellent human communication: Being understood.
When you get people to truly listen to you – they will understand.
When they understand – they will respond the way you want them to.
You’ve achieved the outcome you intended.
The Sager Method
Objective. Barriers. Structure. Readiness. Impact.
Objective
In the Sager Method, every communication begins with a clear question:
What should the audience think, feel, or do? In other words, what is your goal?
Many messages are well delivered— but never fully defined. They won’t resonate.
Barriers
In the Sager Method, barriers (psychological and environmental) are analyzed, assessed and resolved. Language is clarified.
Fear and stress limit our thinking. We revert to the familiar. What feels obvious to the speaker is often unclear to the audience.
Structure, Readiness & Impact
In the Sager Method, the objective defines the preparation. Content, structure and personal style are honed, developed and practiced to engage the audience authentically.
Most speeches are hard to follow. When content and structure are designed to take the audience along, when the speaker is prepared - the audience will understand and act.
The speaker has achieved the desired outcome and made an impact.
